Hair Care Trends

In France, beauty is serious business. Salons report sales increases of 6% annually. Similarly, a generalized desire to reduce or delay signs of ageing is boosting growth in beauty institutes and day spas across the country.

Well-being is now an intrinsic part of the beauty treatment package. De-stressing treatments have become so popular that most hair salons in Paris now offer scalp massages as part of the routine hair care service.

Colouring, which accounts for almost all technical services, is the backbone of the hair salon business. However, the most popular salon highlighting techniques in France, such as “meches” and “balayage”, are about 50% more expensive than all-over colouring service.